Yogurt place, SOHO, New York.  Yoghurt place II

 

ABOUT

Just Pure Yogurt

By Anne Margaritis

"Special to The National Herald"

 

Few foods can lay claim to such rich history and so many fanatical devotees around the world as yogurt does.  And few foods carry with them so much lore as this creamy-white stuff which has found its way under a variety of guises to the tables of hundreds of millions of people.  Over the centuries, yogurt has been revered as a love potion, a builder of strong bones, an aid to digestion, even as a treatment for skin-burns.

 

And, more to the point, as an excellent health food.  A recent study by the University of California at Davis, concluded that yogurt reduces your chance of catching a cold by 25 percent.  It is also the number one natural remedy for yeast infections, while the acetophylous it contains helps digestion – a reason why many doctors recommend yogurt for patients who have undergone stomach operations.

 

Strangely however, this natural wonder was virtually unknown in America until the mid-1940’s.  And it was not until the 1980’s that its rise in popularity began in earnest.  Yet, even as mass-producers entered the market, the yogurt they put out was not what yogurt-lovers from the old-world would call, well, yogurt.  It was more watery, less creamy, more akin to light pudding rather than to the spread-like cream enjoyed by hundreds of generations of Greeks, Turks, Arabs, and Far-Easterners.  Moreover, the taste of the usual supermarket yogurt fare is still based less on the qualities of milk and more on various extraneous tastes and additives.

 

This lack of good, traditional Mediterranean yogurt did not go unnoticed by the experienced eyes of Stavros and Fotini Kessissoglou.  In 1986, the newly-arrived immigrants from Greece, who had spent the better part of their early years growing up in Istanbul, Turkey, bought a small four year-old yogurt producer and formed Kesso Foods with the express purpose of producing yogurt as it was meant to be – as their experienced palates remembered it.

 

“We always had yogurt on our family table, both in Turkey and in Greece,” says Stavros Kessissoglou.  “So when we formed Kesso, we set out of recreate the quality and the taste that we were accustomed to.  We were certain there was a market for good, gourmet yogurt in America.”

 

“I still remember the yogurt sellers in Turkey,” adds his wife, Fotini.  “They would roam the streets with two pans of fermenting yogurt balancing of both ends of a wooden beam and, when you called them, they would come up to your kitchen, cut a piece of yogurt, weigh it, and put it on a dish provided by the housewife.  The taste was glorious!”

 

The Kessissoglous not only began producing traditional Greek (i.e. Middle-Eastern) yogurt, they also experimented with their recipes.

 

“Just by varying slightly the fermentation temperature we were able to take away some of the yogurt’s sourness, and make it more acceptable to unaccustomed American taste buds,” says Fotini Kessissoglou.  “But we will never use additives like color, gum to alter the product’s natural taste” she adds stridently.

 

Kesso yogurt has become a hit in New York’s gourmet circles.  Nowadays you can find it in some of the city’s best restaurants and also in some of the tri-state New York area’s finest food markets.  Perhaps not surprisingly, however, most of Kesso’s afficionados live in Manhattan, the world’s gourmet capital and the most demanding market for fine foods on the planet.  Many also live in traditional immigrant neighborhoods – like Astoria and Brooklyn.

 

“What makes good yogurt?” we asked Fotini Kessissoglou.  “Yogurt must not only be thick but it must also be smooth, creamy and consistent.  Pure yogurt is pleasantly sour and has a uniquely sharp wholesome taste,” she answers.

 

It might sound supercilious, but one can tell good yogurt just by tasting it, as this writer found out after a brief test wearing an improvised blindfold.

 

Half a pound of Kesso’s pure Mediterranean yogurt – the strained variety – leaves you feeling full as if you will not need any more food for hours and hours, and y et keeps you feeling light without a trace of the drowsiness that results even from a small lunch.  This light feeling is no accident, but a part of yogurt’s allure:  You see, yogurt is digested by the human body at a rate three times faster than that of plain milk.  Now, that’s light food.

 

Kesso – which is located on 77-20 21st Avenue in East Elmhurst, NY, on the outskirts of Astoria (tel. 1-718-777-5303) – makes two varieties of yogurt.

 

  • Regular strained yogurt, which is thick like a spread – in Greek it is called “sakkoula’s” (“from the bag”) – is what most of the rest of the world simply calls “yogurt”.  The Greek name comes from the cheesecloth bags villagers use to hang the yogurt overnight in order to drain most of its water and make it thicker.  Kesso makes this yogurt from pure cow’s milk without a trace of the butter fat or the heavy cream found in mass-production regular yogurt. 

 

“We use pure milk and the resulting creaminess is due only to the way we process milk.  We bring out the milk’s natural creaminess,” says Fotini, whose culinary expertise was featured last year in the New York Times Magazine by the Times’ pre-eminent food expert Molly O’Neal.  “Milk is 70% water, so when you drain some of the water from the yogurt the result is a thicker and richer-to-the-taste product.”

 

  • For those ultra-conscious of their weight, Kesso also makes 2% milk fat yogurt, using 2% reduced fat milk.  “This yogurt we do not strain.  We process it directly into the container that goes to the market,” says Stavros Kessissoglou as he is preparing the kettle for another round of production.

 

Kesso also makes a famously thick tzatziki sauce – the traditional spread that most modern Greeks have unfortunately come to associate mostly with souvlaki.  But be warned: Kesso’s tzatziki tastes nothing like the liquid fare you usually get at most cut-rate eateries.  It is thick as cream cheese and progressively melts in the mouth adding its “bouquet” in measured doses to the food it accompanies.  By contrast, commercial tzatziki as well as many yogurt-like products in the market today are in reality made of sour cream, a less-than-tasty or creamy way to cut costs.

 

Contrary to popular perception, yogurt is not a lonely food, and can be consumed at all hours of the day in various forms.

For breakfast, for example, you can have yogurt with honey and your favorite cereal.

As a snack, you can dip carrots, celery or cauliflower in yogurt mixed with a little honey-mustard with some salt or pepper added.  If you are dieting, you can use Kesso’s 2% yogurt just as well.

 

For lunch, you might want to add some tzatziki sauce to your grilled meat meze (tzatziki is yogurt with cucumber, garlic, olive oil, vinegar, salt and pepper).

 

As a dessert after dinner, yogurt can be had with sour cherry delight (the traditional Greek sweet vyssino) or with Fotini Kessissoglou’s special recipe marketed by Kesso, which calls for yogurt with mixed dry fruits and their natural syrup.

 

And, of course, at all hours of the day you can have one of the tastiest concoctions ever devised by man: Yogurt with pure honey and nuts.

 

Bon appetit!

 

 

Copyright (c) 2005 -  Yogurt Place.  All rights Reserved.